Facebook and Instagram are the two largest social media channels used by businesses; According to the Social Media Marketing Industry Report 2024, 89% use Facebook, and 80% use Instagram.
The main reason why companies use social media is to increase awareness. Other important reasons include increasing traffic, generating leads, developing loyal fans, and promoting products.
As both Facebook and Instagram continue to add new features for businesses, many businesses are looking for ways to increase their following on at least one of the sites to raise their profile and reach more customers.
Follow these tips to get more followers on your Facebook and Instagram business pages.
1. Change your profile:
Even though you may be the first person to visit your Page, they will likely look at your profile to see who you are and what you represent. Create a compelling company bio that shares your story, tells your followers who you are, and gives them a reason to follow you. Make sure you include all the details about your business, choose a quality profile photo, and don’t forget to include a link to your website.
2. Make a plan:
Social media pages may seem fun and informal, but they will likely follow social media strategies. Hire someone to track your social media efforts, define your goals, create a writing calendar, prepare guidelines for setting the tone, type, and timing of posts, and ensure all your messaging is consistent with your overall business.
3. Define your target audience:
Knowing your target audience can help you attract the best followers to build your business. Create personas on any social media platform and tailor your messages to their needs, interests, and pain points. Use what you know about your ideal customers to guide your shipping times, shipping points, and advertising plan.
4. Do good things:
To gain more followers, social media sites need interesting content that will attract their attention and keep them coming back. Make sure you provide good content: fun, interesting, inspiring, thought-provoking, appropriate to your personality. If you don’t have the flexibility to build an entire social media site from scratch, use custom content to fill in the gaps.
5. Give something away:
According to a study, 63% of consumers follow brands on social media to learn about sales. Give the people what they want! Reward your followers with special offers, free trials, and coupons they can’t find anywhere else. The offer doesn’t even have to be money; it can be a tease of a new product or a behind-the-scenes experience; anything that motivates people to follow your page.
6. Get people to like your page:
When someone likes your Facebook Page, they automatically become a follower unless they choose to follow the page. If your Facebook Page has fewer than 100,000 people and you see that someone received your message, you can invite them to like your Page. This is a great way to add followers who have already shown interest in what you have to say. You can also invite your Facebook followers to like your Instagram and gain followers quickly by using paid “like campaigns” on Facebook.
7. Stay tagged:
Your followers should feel like they’re entering a familiar store when they visit your Facebook or Instagram page. Use consistent language to create an experience for visitors and let them know what to expect when they follow your brand.
8. Use hashtags:
Adding relevant hashtags to your posts is a great way to gain visibility and reach new potential followers because when someone searches or clicks on a hashtag, they will see all posts made with that hashtag. You can post up to 30 hashtags on Instagram, but posts with 3-4 hashtags get the most engagement, according to Statista.
9. Ask for a check:
Both Facebook and Instagram provide proof of identity that shows the company has been verified as real. Getting this blue card on Facebook or Instagram gives your social media a boost and increases the likelihood of visitors becoming followers.
10. Be careful:
One of the biggest problems social media users have with products is not responding to comments, questions, or reviews. When someone leaves a comment, posts a review, or sends a message requesting a response, show your followers that you care by always responding quickly and politely, even to negative comments.
11. Learn as you go:
Your website is a great job and you should always improve it. Track activity and engagement on your Page to see what’s working and what’s not in terms of post frequency, post times, content types, and more. Choose the one that resonates most with your followers and focus on delivering more of the kind that works best.
