At the heart of Cole Buxton’s design philosophy lies a commitment to essentialism. The brand focuses on creating a narrow range of products, investing time and energy into perfecting each piece to ensure it is timeless and of the highest quality. This approach stands in contrast to the traditional fashion industry’s focus on seasonal collections and chasing trends.
Simplicity and Authenticity
Cole Buxton’s ethos is grounded in simplicity and authenticity, eschewing excess in favor of refined elegance.https://cole-buxton.com/ The brand’s minimalist vision forgoes the folly of marketing spin and delivers products that speak for themselves. This commitment to authenticity has earned Cole Buxton a loyal following among those who appreciate well-made, timeless pieces.
Elevating Wardrobe Essentials
Cole Buxton’s design philosophy is inspired by the way co-owners Cole Buxton and Jonny Wilson dress. They describe the brand’s aesthetic as “elevated wardrobe essentials” that can be worn with a range of high-end and streetwear brands. The brand’s minimalist approach aims to create pieces that are both functional and stylish, suitable for everyday wear.
Old-School Athleticism
While Cole Buxton’s design is not consciously influenced by old-school bodybuilding aesthetics, there is an alignment between the brand’s values and the mentality of that era. The brand admires the devotion and perfection embodied by old-school athletes, and this is reflected in their commitment to creating the best possible products.
Materiality and Construction
Quality is at the heart of Cole Buxton’s brand ethos, and this is evident in the attention to detail and craftsmanship that goes into each piece. The brand focuses on materiality, simplicity, and clean lines, with honest rectangular shapes that complement the box-like silhouettes of the clothes. The juxtaposition of industrial steel and aluminum punctuated with refined Italian marble seeks to encapsulate the founders’ Northern roots and the elegance of each hand-crafted item in the collection.
The Design Process
Cole Buxton’s design process starts with a focus on silhouettes, fabric, construction, and wash before considering graphics. The brand believes that graphics should be the bottom of the list, with everything else nailed first. This attention to detail ensures that each product is perfect before it is released to the market.
Blurring the Lines
The Cole Buxton flagship store in London’s Soho blurs the line between consumer and fashion designer, with just a partition curtain dividing the store into retail and atelier spaces. This hybrid interior environment doubles as both a store and an atelier, creating an intimate physical connection between the customer, brand, and makers.
Challenging the Status Quo
Cole Buxton has challenged the traditional fashion industry by forging its own path to success. The brand’s pared-down aesthetic and essentialist ideology have smashed the glass ceiling that has traditionally excluded direct-to-consumer brands from having a seat at the wider fashion table. By committing to a subversive agenda that challenges the antiquated fashion system, Cole Buxton has placed patience and a resolve to do things properly at the forefront of its brand ethos.
A Lifestyle Brand
Cole Buxton is more than just a clothing brand; it represents a lifestyle of focus and discipline. The concept of essentialism goes beyond the clothes, encompassing a life of little noise, self-care, and focus on what really matters. This lifestyle is reflected in the brand’s garments, which are designed to be worn 25 hours a day, 8 days a week.
The Future of Cole Buxton
As Cole Buxton looks to the future, the brand remains committed to its essentialist approach and focus on quality. With a strong foundation built on authenticity, craftsmanship, and a dedication to challenging the status quo, Cole Buxton is well-positioned for continued growth and success. As the brand evolves, it will undoubtedly continue to push the boundaries of luxury sportswear and inspire others with its unique approach to fashion.
