If you wish to survive in this fierce competition, then you as a brand need to amp up your game. That is why you should aim at offering the most amazing and unforgettable unboxing experience through your Custom Packaging. It’s one of the ways to get the attention of the public. In fact, it’s one of those amazing trends that has worked like magic for the brand. Brands can easily bag in massive sales with the right unboxing experience.
Throwing In Some Freebies in the Custom Packaging
If you are thinking of ways in which you can excite your customers, then you should add in a freebie or two to your Custom Packaging along with the product. Customers are overjoyed when they rip open the Boxes and find an unexpected goodie along with the product. That can certainly be a mood-lifter. The best thing is there is no need to include anything big in the packaging. It can be something as simply or tiny as a gloss sample. Or a tester of your products.
However, if you think you are struggling with includes that are innovative, unique and creative that you can include in the retail boxes, then we can give you some freebies hints that probably might work in your favor:
Product Samples
How about you offer your buyers a discount of your original product in full-size? This can lead the buyers to purchase your items in the future.
Brand Logo Stickers or Magnets
Perhaps a customer of yours might love having a sticker of your brand on its system. Or perhaps they have it on their skateboard. Perhaps the buyer might slap one on their favorite hover board. This is the free advertisement you probably need. It will come with a very cheap price but it’s completely worth it.
A ‘How-To’ Booklet Which Is Relevant To the Manufactured Goods
If you have plants as your products, then how about you throwing in a book that is filled with amazing techniques, tricks and tips on growing them effectively.
In saying that, including small gifts within the packaging is the best way to gain popularity among your consumers. Moreover, this is perhaps the easiest and quickest way of getting the right bang for your buck. You don’t need to include something that is far too fancy. It can be something as simple as a bookmark to do the right thing for you. It’s an ideal way to kick start those sales.
You Need to Look at the Practicality Side of Your Packaging As Simple As One Two Three and Open
Have you ever found yourself in a situation where you are extremely and freaking excited about the latest purchase you just made because of the packaging. However, when you rip the box open it takes a lot of time, unlike your feeling of getting to your product the minute you receive this long-awaited item. The reason being, this product was encased in a heavily complex plastic packaging that was nearly impossible to get rid of. And you find yourself moments away from making use of those Jaws of Life.
Well, I don’t even wish to think of those moments, but it has happened to me a few unfortunate times. But that is not even the worst part. When I finally got to the product, it wasn’t even worth the purchase. Not just that, the product was entirely not worth the effort, time, and energy I had to put along with all the frustration that I had to experience because of the complex packaging. So yes, in other words, this packaging and product both were an epic failure.
In sheer honesty, if you had all this hard luck and bad time opening such a packaging, do you really think you will be able to enjoy or adore watching this horror? In fact, there is a massive chance of the viewers laughing at you if you share your misery and struggle of trying to open the packaging to get to the product. Or perhaps some will roll their eyes thinking about the lousy packaging.
If such a horrible and unimaginable thing happens in front of hundreds of views, they are definitely going to think a million times before they order your product or purchase anything from you for that matter. It doesn’t matter which industry you belong to, you need to keep one thing in mind that your products need all the right kind of protection. That is why you have to make sure your packaging is both practical and comfortable in opening up. It’s easy and quick access for the buyers to the products.
Compel Customers to Share Your Soap Boxes Choices with the Rest
When it all comes down to your packaging being unboxed in front of the world, if the buyers are not willing to go for that, then it means you probably have a choice that is not impressive enough to compel them to do so. They do not wish to create any content based on your Soap Boxes being unappealing and unimpressive. This directly means you have failed in your packaging being exceptional. If the buyers are not thinking of telling the world how amazing your box is, then it would be best for you to come up with a design that is going to leave them with no other choice but to create that one clip that can get the word out. The packaging has to be so impressive that it urges the customers to share it with the world. Make sure you are adding all those features that will encourage the buyers to tell the world that you have done an amazingly superb job with the whole designing.
You can effectively make use of the Hashtags for the purpose of promoting this while sharing experience factor. Or perhaps you can throw in a few URLs of your social media on your boxes to set off things. These factors will act as the icebreakers that you need to set sail.
There is another amazing thing about throwing in these free giveaways. When you include some of these in the Soap Packaging, then you created a reason for the buyers to generate a buzz about your manufactured goods. You definitely need to build up this hype for your own good.
